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Philanthropy

Philanthropist

Being truly philanthropic by nature, Mr. Reinsalu has supported various causes through sponsorships and charity. As one of the most outstanding of his contributions to charity, he purchased the Crystal Ball Painting for £95,000 at the Professional English Footballers Association 100 Years Anniversary Auction for Manchester Children Hospital.


Introducing Estonia to the World

As a socially responsible Estonian businessman Mr. Reinsalu helps to introduce Estonian cultural heritage to the World. In 2009 Mr. Reinsalu hired an innovative Estonian PR agency in order to introduce Estonian Song and Dance Celebration to the rest of the world. The Estonian Song Festival is one of the largest amateur choral events in the world, a Masterpiece of the Oral and Intangible Heritage of Humanity. It is held every five years in July in the capital city Tallinn.
The joint choir has usually comprised 18,000 singers while in 2009, there were more than 26,000 participants performing to an audience of 80,000.
Thanks to Mr. Reinsalu’s contribution many social networking sites were created and provided up-to-date information about the festival and Estonian cultural heritage.

To name one of the most exotic of his philanthropy projects, Reinsalu renovated the centuries-old Oandu Watermill in Estonia to help preserve the heritage of the Estonian countryside.

Sponsorships
In terms of sponsorship, a sponsorship contract between Tone Tea - another company where Reinsalu is a shareholder - and the Spanish GP2 team, Racing Engineering, seems only natural in light of his serious commitment to motor sports. The sponsoring of various Estonian athletes indicates his devotion to his native country.

Estonian welfare seems to be on Reinsalu’s mind also in the context of other spheres of life. He takes part in many social projects, such as the Estonian Good Deed Foundation, whose mission is to develop the field of social entrepreneurship in Estonia and who is best known for the Estonian homeless football team and the education program Youth to School.

Related information

For more information about Mr. Reinsalu's philanthropy projects, visit Good Deed Foundation, Song and Dance Celebration official blog and Oandu Watermill gallery.